Plantation Products Acquires SUPERthrive – Greenhouse Management
All the signs are green: from 23 to 26 January 2018, Messe Essen will become a top meeting place for international horticulture. IPM ESSEN will start for the 36th time. The modernization of the trade fair site in Essen brings about some novelties in the floor plan for the world’s leading trade fair. For the first time, parts of the New Messe Essen, including the Glass Foyer East covering 2,000 square meters, will be put into operation.
“After the advisory board meeting in April and after intensive discussions with all partners and exhibitors, Messe Essen looks to IPM ESSEN 2018 positively. The world’s leading horticultural fair will take place at the highest level. The situation of the site is constantly evolving due to the conversion and, as expected, has positive effects on the quality of international trade fairs such as IPM ESSEN. We are looking forward to 2018,” said Oliver P. Kuhrt, CEO of Messe Essen, satisfied.
Here is an overview of the most important changes:
Denmark in Hall 14 and the Grugahalle
The former Hall 5, also called “Hall of the Danes”, will not be available at IPM ESSEN in 2018. With its nearly 100 exhibitors, Floradania will therefore occupy the ephemeral Hall 14 and the foyer of the Grugahalle.
Poland and Spain move into the new hall, France back into the Galeria
IPM ESSEN will benefit from the conversion for the first time in 2018. Exhibition hall 9 was completely demolished during the first construction phase and is replaced by a new light-flooded hall (at the end of the third construction phase in the summer of 2018, it will be renamed Hall 6). The northern part will be completed at the time of the fair. Thus, the joint Polish and Spanish stands will return there after appearances in Hall 7 in 2017. After the positive experiences of the last IPM ESSEN, the French national stand will remain in the Galeria.
The Florist area will remain in Hall 6, at the heart of the fair site. The old Hall 4 will no longer exist. The axis formed by Hall 3, the Galeria and Hall 7 will again be occupied by horticultural technology. The consistent consolidation of this part of the range offered already proved to be the right decision in 2017 and should also be retained in the future.
Halls 1 and 2 will be occupied by plant exhibitors, as well as parts of hall 7 in addition to halls 8 and 9. Nurseries will be housed in halls 10, 11 and 12. Also in the future, visitors will find the Green City in Hall 1A in which you will find green associations, competitions and floristry fairs as well as the creative boutique locations of bloom’s and g&v.
Italian exhibitors present themselves individually
For next year, companies and plant growers from Italy have decided not to be exhibitors together as up to now, but rather to be distributed among the different halls of the fair according to the products. For 2019 there will be the possibility to exhibit together again.
Hortivation in Hall 13
Under the creative direction of Romeo Sommers, a green stylist and trend watcher from the Netherlands, hortivation will be a trend hotspot for the first time during IPM ESSEN. The temporary Hall 13 set will feature high-volume sales ideas and concepts for garden centres. Under the motto “Family Garden”, the focus will be on innovative technology and the Outdoor Living area.
New: Trainee space in Hall 6.
On the occasion of IPM ESSEN, the trainee lounge will be set up for the first time in Hall 6.1 in cooperation with the German Young Gardeners Working Group. As an interactive meeting place, attention will be focused here on the topic of training and further education.
More information at: www.ipm-essen.de